![\"CVB](\"http:\/\/www.gocalaveras.com\/wp-content\/uploads\/Annual-dinner-CVB-staff.jpg\")
<\/a><\/p>\nI introduced our outstanding staff, Sandy Price, Office Manager, Judy Posman, Visitor Services & calendar guru, our new Visitor Services person, Nola Rasberry and our wonderful volunteer, Peggy Bishop. Then it was time to introduce our keynote speaker from Visit California. But since I wasn\u2019t going to have time to present our marketing outcomes for the year in a powerpoint presentation<\/a> as usual, I included a printed copy in the attendees\u2019 folders. Also included in the folders were our 2015 guide to Calaveras Wineries Awards & Accolades<\/a> and\u00a0our 2015 Calaveras Holiday Shopping Guide<\/a>, which were both\u00a0promoted in our November Capitol Public Radio campaign, and which I encouraged our guests to use as inspiration for\u00a0their own holiday shopping this year to support our retail & winery businesses.<\/p>\n Bryce McAnally then took the spotlight to present information on Visit California\u2019s mission, funding and marketing outcomes. The information presented was very comprehensive, so we\u2019ve uploaded a PDF of the Visit California powerpoint<\/a> here so you can take your time to go through it all. The movies included in the presentation on the night are uploaded here separately:<\/p>\n The Calaveras Visitors Bureau is an industry partner with Visit California. We are part of\u00a0two regional marketing organizations, the Gold Country Visitors Association, and the High Sierra Visitors Council, both of which enter into annual contracts with Visit California to receive matching funds up to $60,000 each for regional marketing projects, following the Visit California marketing plan. This enables us to dovetail into state marketing programs at a fraction of the cost it would take to achieve the same marketing reach on our own. It also helps us to expand and reinforce our regional brands in concert with counties that include similar tourism assets.<\/p>\n<\/a><\/p>\n\n