{"id":196167,"date":"2025-10-14T15:36:32","date_gmt":"2025-10-14T22:36:32","guid":{"rendered":"https:\/\/new.thepinetree.net\/?p=196167"},"modified":"2025-10-14T15:36:32","modified_gmt":"2025-10-14T22:36:32","slug":"californias-rural-wine-industry-faces-collapse-amid-legislative-inaction","status":"publish","type":"post","link":"https:\/\/new.thepinetree.net\/?p=196167","title":{"rendered":"California&#8217;s Rural Wine Industry Faces Collapse Amid Legislative Inaction"},"content":{"rendered":"<table class=\"m_-943063831921968717text\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"m_-943063831921968717text_content-cell m_-943063831921968717content-padding-horizontal\" align=\"left\" valign=\"top\">Sacramento, CA&#8230;California\u2019s Sierra Foothills and Central Valley wine regions\u2014encompassing El Dorado, Amador, Fair Play AVA, Placer, Calaveras, Tuolumne, and the Central Valley\u2014are in a crisis. Plummeting production, unharvested crops, winery closures, and declining revenue threaten these rural economies, driven by oversupply, shifting consumer habits, and environmental challenges. Yet, <a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqNkmeNf-5F57ojTjI-5FM-2DR-5FuvhiTxppTrvi3DM5jiqk9NEsyTdVmfTURCArWULagoRHjKGyrWekgdCpHsls0EBBIo33cCMNQwP125AOea6mzj-5Fy-2DppTm95JBj5V5DM0bzXWu-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=tdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk&amp;m=RhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr&amp;s=-x0pr34NEqMNLx6ddxaXnNWwWXFNZoPueEUi4SgCgvQ&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqNkmeNf-5F57ojTjI-5FM-2DR-5FuvhiTxppTrvi3DM5jiqk9NEsyTdVmfTURCArWULagoRHjKGyrWekgdCpHsls0EBBIo33cCMNQwP125AOea6mzj-5Fy-2DppTm95JBj5V5DM0bzXWu-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DtdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk%26m%3DRhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr%26s%3D-x0pr34NEqMNLx6ddxaXnNWwWXFNZoPueEUi4SgCgvQ%26e%3D&amp;source=gmail&amp;ust=1760567611710000&amp;usg=AOvVaw0z1vU24mhaVARHvjXYsSVn\">the California Senate Select Committee on Wine has not met since November 6, 2023<\/a>, leaving growers and vintners without critical policy support.<\/p>\n<p><a href=\"https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-187311\" src=\"https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25.jpg\" alt=\"\" width=\"640\" height=\"213\" srcset=\"https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25.jpg 1200w, https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25-300x100.jpg 300w, https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25-1024x341.jpg 1024w, https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25-768x256.jpg 768w, https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25-570x190.jpg 570w, https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25-701x234.jpg 701w, https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25-1067x356.jpg 1067w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Senator Marie Alvarado-Gil\u00a0(R-Jackson), whose\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqqCJB1wm0nTqEnlAK71OYA67SqSl7wXuXs-2DeNoaxawqQLbftbCvM2F-5FXzvMcdnyP5cWh6hTPpqEGQoXqNaIXCVuSQSHYND5rcUJWetw-2Dtct1BtSZLt-5Frke3Dm4yajmABK-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=tdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk&amp;m=RhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr&amp;s=flmhJlknEULe0WwWYUKSFIW1W9C9E2ho2U6hHMMFUHg&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqqCJB1wm0nTqEnlAK71OYA67SqSl7wXuXs-2DeNoaxawqQLbftbCvM2F-5FXzvMcdnyP5cWh6hTPpqEGQoXqNaIXCVuSQSHYND5rcUJWetw-2Dtct1BtSZLt-5Frke3Dm4yajmABK-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DtdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk%26m%3DRhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr%26s%3DflmhJlknEULe0WwWYUKSFIW1W9C9E2ho2U6hHMMFUHg%26e%3D&amp;source=gmail&amp;ust=1760567611710000&amp;usg=AOvVaw3eZX_zWZWN6Kiv3GvhO4Eo\">district<\/a><a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqqCJB1wm0nTqEnlAK71OYA67SqSl7wXuXs-2DeNoaxawqQLbftbCvM2F-5FXzvMcdnyP5cWh6hTPpqEGQoXqNaIXCVuSQSHYND5rcUJWetw-2Dtct3-2DTvCQdcqxtCqaOXccUap6-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=tdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk&amp;m=RhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr&amp;s=MpKFaymS6hTLS9tZDbm5ARgU_eEuWiMs20dufyRBtx0&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqqCJB1wm0nTqEnlAK71OYA67SqSl7wXuXs-2DeNoaxawqQLbftbCvM2F-5FXzvMcdnyP5cWh6hTPpqEGQoXqNaIXCVuSQSHYND5rcUJWetw-2Dtct3-2DTvCQdcqxtCqaOXccUap6-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DtdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk%26m%3DRhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr%26s%3DMpKFaymS6hTLS9tZDbm5ARgU_eEuWiMs20dufyRBtx0%26e%3D&amp;source=gmail&amp;ust=1760567611710000&amp;usg=AOvVaw39vNOCWclDo0JYaNh-c069\">\u00a0<\/a>includes these rural wine regions, stated, \u201cThe neglect our committee has shown rural California must be addressed in the 2026 legislative session. Local economies rely on wine revenue and tourism. Our wine industry leaders are crying out for our help!\u201d<\/p>\n<p>Today, Senator Alvarado-Gil will participate in a Town Hall in Murphy\u2019s (Calaveras County) to discuss the needs of the local stakeholders in the industry.<\/p>\n<p>Jody Garcia, Executive Director of The Calaveras Winegrape Alliance,\u00a0noted, \u201cOur biggest challenges in the wine industry in Calaveras County, where winemaking has been a part of our heritage since the mid-1800s, are maintaining visibility and sustainability in an increasingly competitive market while lacking the marketing reach and the resources of a bigger, well-known wine region.\u201d<\/p>\n<p>The statistics demonstrate the crisis:<\/p>\n<ul>\n<li>2024 Harvest Collapse:\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzq3NV7VsPrm1JdX5CHT-2DYEvYxVbFgluNoi0g0X2aQoqYCdKJxDHOojz1QK04-5F5gg69Uooc5e-5FSNv8xNJLFMC3h0gqHUc34XHCCjKcpSPhfv2M9dlSylnGu1RqZ4elKnauGNW2jxyuE4NgtJ69MUOvNDxQW99NrJiiuCx43dpv7-5FRs-3D-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=tdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk&amp;m=RhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr&amp;s=hc_q04fUXyKVA6P8qSwA5601HLOT8OPC-6GuA_7OYQA&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzq3NV7VsPrm1JdX5CHT-2DYEvYxVbFgluNoi0g0X2aQoqYCdKJxDHOojz1QK04-5F5gg69Uooc5e-5FSNv8xNJLFMC3h0gqHUc34XHCCjKcpSPhfv2M9dlSylnGu1RqZ4elKnauGNW2jxyuE4NgtJ69MUOvNDxQW99NrJiiuCx43dpv7-5FRs-3D-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DtdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk%26m%3DRhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr%26s%3Dhc_q04fUXyKVA6P8qSwA5601HLOT8OPC-6GuA_7OYQA%26e%3D&amp;source=gmail&amp;ust=1760567611710000&amp;usg=AOvVaw0rhB_r2tCDlv1OF8VKuVlq\">California\u2019s wine grape crush was the lightest in 20 years<\/a>, with 350,000 tons abandoned (2.3M barrels), hitting the Central Valley and Sierra Foothills hardest.<\/li>\n<li>Amador County:\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqCElh6VYNQEpJpj1BQ05QZVyvv9A4TL1Eu-2DF4lGYk4M4w-2DmyWJ4v5-2Dc9yCBydfmGSo2Yc9qURDgSEN7H0GyXMoFgp7CaUbZuAIa5mlf3NIcoDcM1Wh6koO8snl6HROfM0ujEkSaz2ZI-2DWtjLXVxmGo7PT8tCxGEpm22nZ0QNlSHsW83SvjjvCfg-3D-3D-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=tdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk&amp;m=RhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr&amp;s=KdgPB4NsGT__D__xWW1YtxXRtxgN2z00jtORJMvjDpo&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqCElh6VYNQEpJpj1BQ05QZVyvv9A4TL1Eu-2DF4lGYk4M4w-2DmyWJ4v5-2Dc9yCBydfmGSo2Yc9qURDgSEN7H0GyXMoFgp7CaUbZuAIa5mlf3NIcoDcM1Wh6koO8snl6HROfM0ujEkSaz2ZI-2DWtjLXVxmGo7PT8tCxGEpm22nZ0QNlSHsW83SvjjvCfg-3D-3D-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DtdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk%26m%3DRhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr%26s%3DKdgPB4NsGT__D__xWW1YtxXRtxgN2z00jtORJMvjDpo%26e%3D&amp;source=gmail&amp;ust=1760567611710000&amp;usg=AOvVaw3rgzHLWV3fUvhZIYw2omF8\">60% of 2024 grapes unpicked due to no buyer contracts<\/a>; no contracts for 2025, projecting a 50-70% output drop from 20,000-25,000 tons (150,000-190,000 barrels).<\/li>\n<li>Economic Impact:\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzq1FYCoikMld2MmfhR5SZB5sM3B9Pu1RSiKFH2GFbUV2pxkRfMAFzBzQpB0fr5Vu7q2FXiNNcmF6EZuj1-2D0tXw1ZLfHSePP5iaBpiLcrf1iJjHOLlm13x-2DnajCWpooI3cqtHAs9pgdJ-2D-2DH3iJYxDnJiOdsgruzJYB8AzdivwMJRTUPvzwuxXuxEKnND9Y5WMGj-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=tdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk&amp;m=RhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr&amp;s=UhV-TrqxtlvyXS06I2o4HVs36eqFya9kHINhT5RowS8&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzq1FYCoikMld2MmfhR5SZB5sM3B9Pu1RSiKFH2GFbUV2pxkRfMAFzBzQpB0fr5Vu7q2FXiNNcmF6EZuj1-2D0tXw1ZLfHSePP5iaBpiLcrf1iJjHOLlm13x-2DnajCWpooI3cqtHAs9pgdJ-2D-2DH3iJYxDnJiOdsgruzJYB8AzdivwMJRTUPvzwuxXuxEKnND9Y5WMGj-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DtdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk%26m%3DRhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr%26s%3DUhV-TrqxtlvyXS06I2o4HVs36eqFya9kHINhT5RowS8%26e%3D&amp;source=gmail&amp;ust=1760567611710000&amp;usg=AOvVaw1V8IUjAvGRbPjxyj_eLN33\">The $55B wine industry saw an 8.7% consumption drop in 2023, with 2.6% value decline in 2024 amid a 1% overall alcohol sales drop and rising competition from ready-to-drink beverages<\/a>.<\/li>\n<li>Rural Struggles: In El Dorado and Amador, where tourism drives 40-50% of revenue,\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqyCbhVr4wZTIEJW-5F1RfJ5l5yDUwV0mXPWOIlPu34RZ2PR67jP-5FsusgTycmnYG72dGGiBubdipNytwtVSpVzWSrIMdc-2D3UWEa3vwxW585PfwnGdxehNJblpRHTzAHUR69YW1BQf28j6rByXtd-2D8XyNPPEMcAnFUD98-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=tdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk&amp;m=RhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr&amp;s=HE1kmebnzEbV8XdpqU4n_HMoGvUDh5zvqBqVRa1TO9o&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqyCbhVr4wZTIEJW-5F1RfJ5l5yDUwV0mXPWOIlPu34RZ2PR67jP-5FsusgTycmnYG72dGGiBubdipNytwtVSpVzWSrIMdc-2D3UWEa3vwxW585PfwnGdxehNJblpRHTzAHUR69YW1BQf28j6rByXtd-2D8XyNPPEMcAnFUD98-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DtdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk%26m%3DRhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr%26s%3DHE1kmebnzEbV8XdpqU4n_HMoGvUDh5zvqBqVRa1TO9o%26e%3D&amp;source=gmail&amp;ust=1760567611710000&amp;usg=AOvVaw05F5pi1QMCjUTzV8bOyvxV\">declining visitors led to closures like Turley Wine Cellars<\/a>.<\/li>\n<li>Younger Generations:\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqmdLeQ7VBch9mBhZItrguyRDoORa1a0FOS4i7gtDCwkuHwxXLdUw513C49VrrPVrU6VA3qSV-5F-2D4zt1Q9HZX4SZ2ymI4c8PKvA0m9G1rYNqmkCg2YTfPZVXUnRtekLAgZwvg5gerOjvpp0hM0Tw8Ox46CLOp3Nlwh-5FFMB-5FsT6c53I-3D-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=tdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk&amp;m=RhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr&amp;s=FY39JZK1PNliGSU4ffaIwoFv0ceqfQ-KDVIZZIKeXtY&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqmdLeQ7VBch9mBhZItrguyRDoORa1a0FOS4i7gtDCwkuHwxXLdUw513C49VrrPVrU6VA3qSV-5F-2D4zt1Q9HZX4SZ2ymI4c8PKvA0m9G1rYNqmkCg2YTfPZVXUnRtekLAgZwvg5gerOjvpp0hM0Tw8Ox46CLOp3Nlwh-5FFMB-5FsT6c53I-3D-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DtdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk%26m%3DRhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr%26s%3DFY39JZK1PNliGSU4ffaIwoFv0ceqfQ-KDVIZZIKeXtY%26e%3D&amp;source=gmail&amp;ust=1760567611710000&amp;usg=AOvVaw2DH9TEFbKPjKdscZJY2Owy\">Fewer Americans, especially under 35, are drinking, with only 50% of 18-34-year-olds consuming alcohol<\/a>.<\/li>\n<\/ul>\n<p>Environmental pressures\u2014wildfires, droughts, and frosts like the 2021 Caldor Fire and 2022 frost in El Dorado and Amador\u2014compound labor shortages and market saturation. Central Valley growers are ripping out vines for water-intensive crops like almonds, risking environmental damage. The Fair Play AVA reports doubled vineyard listings, signaling distress sales.<\/p>\n<p>Despite impressive 2024 yields,\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqrfV-2DeHFOyyba0nTfIvp9fsha7YDRltKFuRC4mGRGEZjEGhSlIXyaskQlZwy-2DIjVETHDw6-5FAw2Iqwv5vyeQ-2DAPuyNXYypZW50FLZhZjQqd5PHECVGv5xFpw-3D-3D-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=tdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk&amp;m=RhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr&amp;s=G4cq_O_p5M8SfTe6hv8v9rg9IxoZQDCnQVvdT_5pQw8&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__rchi6vnab.cc.rs6.net_tn.jsp-3Ff-3D001UQOhpXq6nDH3PKUQyZV4iHWBW3pKLbUTYxY-5F4YyZ2m6s-2DcZXkiDG4eRmxq2bANzqrfV-2DeHFOyyba0nTfIvp9fsha7YDRltKFuRC4mGRGEZjEGhSlIXyaskQlZwy-2DIjVETHDw6-5FAw2Iqwv5vyeQ-2DAPuyNXYypZW50FLZhZjQqd5PHECVGv5xFpw-3D-3D-26c-3Dp1BOy2a-2DOhRfi3iQ7QzC3XUKWiYxzC9zhZubfbCiUrt3nC6ZxjZ-5FFw-3D-3D-26ch-3DYFUvy7L3B0d0EjRWizjWLO264cSwAgt1wysioka-2DDUTE64NDH1aqug-3D-3D%26d%3DDwMFaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DtdClj2KVpSw5Rl8WpuGjpMypIHPCBQstpimCKyN4jVk%26m%3DRhUIYpGbeSlyAS3A_NFFvQ16tdW0lcjsORVNamhGAF38jlWEpQQwNg3IhfF84Qwr%26s%3DG4cq_O_p5M8SfTe6hv8v9rg9IxoZQDCnQVvdT_5pQw8%26e%3D&amp;source=gmail&amp;ust=1760567611710000&amp;usg=AOvVaw2xcqNR5uHxuYtsHroGrU0e\">the committee\u2019s inaction since November 2023<\/a>\u00a0leaves relief measures like water rights or marketing grants unaddressed. Senator Christopher Cabaldon, appointed Chair in April 2025, and incoming Chair Monique Lim\u00f3n (representing Central Coast) face urgent calls for action.<\/p>\n<p>Added Jody Garcia, \u201cWe urge the Senate Committee to prioritize issues impacting small and rural wineries, the backbone of California\u2019s wine industry. Their voices are often sidelined in water policy, labeling, and labor law discussions. Enhanced support for tourism infrastructure, wildfire prevention, and workforce development is critical. The industry needs balanced representation for both large and small producers across California.\u201d<\/p>\n<p>Senator Alvarado-Gil added, \u201cWith much of our crops rotting and revenue plummeting, we risk losing our vineyards and California\u2019s reputation as a global wine leader. We must advocate for the rural families who built this industry. The Senate Select Committee must convene in 2026 to address this crisis and protect California\u2019s wine heritage. We have a responsibility to assist the winegrowers in our districts as promised!\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"m_-943063831921968717text\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"m_-943063831921968717text_content-cell m_-943063831921968717content-padding-horizontal\" align=\"left\" valign=\"top\">\n<p align=\"center\">###<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"m_-943063831921968717text\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"m_-943063831921968717text_content-cell m_-943063831921968717content-padding-horizontal\" align=\"center\" valign=\"top\">Senator Alvarado-Gil\u00a0represents the 4<sup>th<\/sup>\u00a0Senate District including the Counties of Alpine, Amador, Calaveras, El Dorado, Inyo, Madera, Mariposa, Merced, Mono, Nevada, Placer, Stanislaus, and Tuolumne.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Sacramento, CA&#8230;California\u2019s Sierra Foothills and Central Valley wine regions\u2014encompassing El Dorado, Amador, Fair Play AVA, Placer, Calaveras, Tuolumne, and the Central Valley\u2014are in a crisis. Plummeting production, unharvested crops, winery closures, and declining revenue threaten these rural economies, driven by oversupply, shifting consumer habits, and environmental challenges. Yet, the California Senate Select Committee on Wine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":187311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cbd_carousel_blocks":"[]","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,20,5,18,1],"tags":[],"class_list":["post-196167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amador-county","category-featured","category-government","category-murphys","category-news","last_archivepost"],"jetpack_featured_media_url":"https:\/\/new.thepinetree.net\/wp-content\/uploads\/2025\/01\/GillBan25.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/posts\/196167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=196167"}],"version-history":[{"count":1,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/posts\/196167\/revisions"}],"predecessor-version":[{"id":196168,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/posts\/196167\/revisions\/196168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/media\/187311"}],"wp:attachment":[{"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=196167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=196167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=196167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}