{"id":199565,"date":"2026-03-01T11:23:40","date_gmt":"2026-03-01T19:23:40","guid":{"rendered":"https:\/\/new.thepinetree.net\/?p=199565"},"modified":"2026-03-01T11:23:40","modified_gmt":"2026-03-01T19:23:40","slug":"podcasts-lead-am-fm-in-spoken-word-talk-radio-listening-for-first-time-edison-research","status":"publish","type":"post","link":"https:\/\/new.thepinetree.net\/?p=199565","title":{"rendered":"Podcasts Lead AM\/FM in Spoken-Word\/Talk-Radio Listening for First Time ~ Edison Research"},"content":{"rendered":"<p>Glen Mills, PA&#8230;Spoken-word audio platforms play an important part in how Americans 13+ spend their day with audio, accounting for 25% of all daily time spent with audio. <a href=\"https:\/\/www.edisonresearch.com\/solutions\/share-of-ear\/\">Share of Ear\u00ae<\/a>\u00a0from\u00a0<a href=\"https:\/\/www.edisonresearch.com\/\">Edison Research<\/a>\u00a0is the only audio measurement source that captures how much time Americans spend listening to spoken-word audio sources as well as the platforms they use to do so. This week\u2019s insight focuses on a historic change in how Americans 13+ listen to spoken-word audio daily.<\/p>\n<p>In 2015, AM\/FM radio accounted for 75% of the time Americans spent with spoken-word audio sources. AM\/FM radio was not only the most dominant spoken-word audio listening platform, but it was fully sixty-five percentage points higher than podcasts, which accounted for 10% of listening time back then. Quarter by quarter and year over year, time spent using AM\/FM radio to listen to spoken-word audio has declined significantly and shifted to time spent with podcasts. As of Q4 2025, 40% of time spent listening to spoken-word is now spent with podcasts and 39% of time is spent with AM\/FM radio. Not only does radio not beat podcasts by a significant margin, it now trails the on-demand platform for spoken-word audio listening.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16196\" src=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2026\/02\/Spoken_word-Audio-Time-AMFM-podcasts-FINAL.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2026\/02\/Spoken_word-Audio-Time-AMFM-podcasts-FINAL.jpg 800w, https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2026\/02\/Spoken_word-Audio-Time-AMFM-podcasts-FINAL-600x400.jpg 600w\" alt=\"\" width=\"800\" height=\"534\" \/><\/figure>\n<p>Spoken-word audio has changed dramatically over the past ten years. Consumers now listen using different platforms, devices, and services to engage with spoken-word audio. In addition to capturing how Americans are currently engaging with audio,\u00a0<a href=\"https:\/\/www.edisonresearch.com\/solutions\/share-of-ear\/\">Share of Ear\u00ae<\/a>\u00a0also illustrates the seismic changes that occurred in the audio landscape.\u00a0<a href=\"https:\/\/www.edisonresearch.com\/contact\/\">Contact<\/a>\u00a0our team today to learn more about a subscription.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glen Mills, PA&#8230;Spoken-word audio platforms play an important part in how Americans 13+ spend their day with audio, accounting for 25% of all daily time spent with audio. Share of Ear\u00ae\u00a0from\u00a0Edison Research\u00a0is the only audio measurement source that captures how much time Americans spend listening to spoken-word audio sources as well as the platforms they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":199566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cbd_carousel_blocks":"[]","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,20,1],"tags":[],"class_list":["post-199565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-featured","category-news","last_archivepost"],"jetpack_featured_media_url":"https:\/\/new.thepinetree.net\/wp-content\/uploads\/2026\/03\/Spoken_word-Audio-Time-AMFM-podcasts-FINAL.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/posts\/199565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199565"}],"version-history":[{"count":1,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/posts\/199565\/revisions"}],"predecessor-version":[{"id":199567,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/posts\/199565\/revisions\/199567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=\/wp\/v2\/media\/199566"}],"wp:attachment":[{"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.thepinetree.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}