Sonora, CA…The Tuolumne County Visitors Bureau / Yosemite Gold Country region has announced the appointment of Jennifer Lopez to the position of Marketing Coordinator. In her new role with the county’s Destination Marketing Organization, Lopez will maintain overall responsibility for local marketing efforts and public relations messaging as well as constituent and stakeholder communications. In addition, she will play a key role in developing and executing the organization’s community relations plan and assisting the Executive Director and Public Relations agency in carrying out marketing communications efforts.

Lopez was most recently Marketing Coordinator for Delaware North at Yosemite where she was responsible for graphic design efforts for collateral and assisted with web development and social media. Lopez also worked with regional Yosemite partners in promoting Yosemite and the region at travel and adventure shows throughout the state. As Marketing Coordinator, she also responded to guest comments and questions and assisted visitors with travel planning.

Lopez’s past experience also includes being an Interpretive Naturalist in Yosemite and being the Assistant Manager for Interpretive Services for Delaware North at Yosemite.

Lopez is no stranger to Tuolumne County. Family weekend camping trips, visits to Railtown 1897 State Park, Columbia State Historic Park and Lyons Reservoir were a regular part of Lopez’s upbringing. “Jen’s hands-on experience marketing and working with various entities within Yosemite give her a unique understanding of the marketing opportunities and priorities for our County,” said Lisa Mayo, Executive Director for Tuolumne County Visitors Bureau. “Jen’s travel show participation through the years, as the Yosemite Experience, has given her insight into the various tourism assets of the gateway counties. The fact that as a child she vacationed along Highway 108 with her family is a bonus!”

Projects on the horizon for the organization include a national park program aimed at 4th grade students called Every Kid in a Park and the county’s local program, Passport to Treasures. Additional programs coming up include National Tourism Week, travel trade and consumer shows, county airport promotion, regional, national and international media familiarization visits, a completely new website and continued partnerships with Visit California, Brand USA, Gold Country and High Sierra regions and San Francisco Travel Association.
During her time with Delaware North Corporation, Lopez’s accomplishments included redeveloping the branding for the food and wine marketing collateral, design of social media marketing materials and helping promote Annual Earth Day celebrations.
Lopez holds a degree in Natural Resource Planning and Interpretation from Humboldt State University. This is a new position for Tuolumne County Visitors Bureau. The Bureau conducted a three-month search and selected Lopez from a list of five finalists.
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The Tuolumne County Visitors Bureau (TCVB) is the Destination Marketing Organization for Tuolumne County. Tourism is the number one private sector industry in Tuolumne County. It is the goal of the TCVB, through marketing the County’s tourism assets, to be a key economic driver in the County of Tuolumne and the City of Sonora, tracked mainly by overnight stays, for the benefit of the businesses and residents of the County.