Bear Valley, CA…Brad Cumberland, a senior manager with Bear Valley for most of the past eight years has been named the resort’s new General Manager, announced Tim Cohee, President of the California Mountain Resort Company.

“Brad is the ideal selection to lead Bear Valley into a new era of growth, service and mountain excellence,” said Cohee. “He has a strong understanding of all facets of our resort, inside and out, and our department managers enjoy his can do attitude and willingness to do whatever it takes to get the job done.”

Cumberland was born and raised in Alberta, Canada and enjoyed a stellar freestyle skiing career, competing for nearly a decade and earning podium results in World Junior Championships. He was a member of Canadian Freestyle Team, competing at the World Championship level. He graduated with a bachelor’s degree in Entrepreneurial Management, with additional studies in accounting and finance. His son Lance, 18, is a freshman at Washington University in St. Louis, studying architecture.

Cumberland assumed his new role on October 23.